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The new Human Network campaign for Cisco was a 3 months project shooting 5 tv spots and 3 to 4 backstories for each spot that should be featured on the new Human Network website. It went live in early november 2007 and will be full of videos by february 2008. In a nutshell it's a simple and interactive way to represent the ensenble production network powered by Cisco. Check the concept video and click on the header above to see a few comps. Or just go to www.cisco.com/thehumannetwork You can check the first live TV spot of the series during Heroes at NBC or at youtube. Role: Assoc. Creative Direction, Art Direction. |
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Ratched & Clank Tools of Destruction is considered one of the best fun games for PS3 withs incredible cinematic exploring the best of the new PS3 processor. The website is the house of all the old versions of the game where you can find any gadgets, tools and characters of the past 5 adventures. www.ratchetandclank.com/ Role: Art Direction. |
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Watching a businessman having a meltdown in a hotel lobby was pretty funny. That's how this campaign starts. The video had more than 140,000 hits on Youtube (almost 2 million views on the first 2 months) and made it into AdCritic's top 20 list. The viral element leads to a life coach session with Doctor Mimi that teaches you about hilarious diseases like "Getouttamyinterfacia" or "Mono Transmission Disorder" ending up with a video about how Cisco Unified Communications can help your business needs. Watch the video here and then go to www.donthaveameltdown.com Role: Assoc. Creative Direction, Art Direction, Casting, Shooting Direction. |
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Promotional microsite for users to help the band +44 to come up with ideas for their new music video clip using Y!answers to pick the director, location, etc. It's not live. Role: Art Direction. |
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Motion art direction for Coke 2006 campaign pitch.
Partnership with Marcelo Pires and Felipe Mahalem. Watch it here (in portuguese, translation to come). Role: Assoc. Creative Direction, Art Direction. |
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Pro-bono campaign for GRAACC (NGO) that helps kids with cancer. The piece promotes the diagnostic center of GRAACC hospital with the statement that when early diagnosed 70% of children with cancer can be cured. Try it. Role: Assoc. Creative Direction, Art Direction, casting, shooting. |
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2005 website for Ford Motors Brazil. www.ford.com.br Role: Assoc. Creative Direction, Art Direction. |
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Silver - ADDY 2008 - Cisco DontHaveaMeltdown.com 
IBM Embraer new commercial airplane banner .[Art Direction ´2006] IBM Cirque du Soleil Offline Campaign 01 02 .[Art Direction ´2006] Faz Website 01 02 03 .[Site concept and animation ´2006] Instuto Paradigma alternative media Campaign .[Disabled people Organization ´2005] ADESF alternative media Campaign 2005 .[Smoker´s Health Defence Association ´2005] Ogilvy Results Campaign - Distinctive Merit - ADC 2005 .[OgilvyInteractive Campaign´2005] Recent stuff - Collection .[Illustrations, IDs, etc´2005] Dockers Website Concept 01 02 03 04 05 .[Site Concept - Levi Strauss LATAM ´2005] IBM + Ogilvy Xmas card 02 03 04 05 .[minisite concept - IBM ´2004-05] Artworks for Die Gestalten Verlag 01 02 03 04 05 .[Illustration - Designed For Help ´2005] London Festivals - Twister .[Ford - Truckline campaign´2004] Ford 2005 - Website 01 02 03 04 .[Ford Brazil - Website redesign ´2004] Vicunha - Sao Paulo Fashion Week .[Concept and Motion graphics ´2005] Idea|Immagine - Identity 01 02 .[Idea|Immagine - Identity Project ´2003] Idea|Immagine - Opening video .[Idea|Immagine - Identity Project ´2003] JWT Brazil - new website 01 02 03 .[Website concept - JWT ´2004] JWT Brazil - Basketball Uniform 01 02 .[Team ID and Uniform concept - JWT ´2004] Ford + Vogue - Salão do Automóvel campaign .[Subset Video´2004] Nescau LatinXgames - NESTLÈ 01 02 .[Minisite concept´2004] Vinólia - UNILEVER .["Champagne" campaign - Superbanner ´2004] JWT Brazil - new website pitch 01 02 03 .[Website concept - JWT ´2004] JWT Brazil - Passion tattoo .["Passion" campaign ´2004] Ford - Campos do Jordão 01 02 03 online .[Minisite concept - Ford ´2004] Bubbaloo-CADBURY ADAMS 01 02 03 .[Website concept - Bubba Splash ´2004] Bubbaloo-CADBURY ADAMS .[E-mail Mkt - Bubba Splash ´2004] Seda - UNILEVER 01 02 03 04 .[Minisite Relaunch Color Vital ´2004] Seda - UNILEVER .[Poster "iBEST 2004" ´2004] I Lomo You Expo - Lomography A.G. 01 02 03.[Website concept ´2004] I Lomo You Expo - Lomography A.G. 01 Video(.mov) .[Concept video ´2004] I Lomo You Expo - Lomography A.G. .[Poster layout ´2004] Seda - UNILEVER 01 02 03 Animation.[Minisite "A More Beautiful You All Year Round" Promotion ´2004] Ranger Twotone - Ford half banner.["Ranger Twotone" campaign ´2004] Seda - UNILEVER Card_1 Card_2 Card_3 Card_4 Card_5 .[Webcards design ´2003 - Xmas Cards] Seda - UNILEVER 01 02 03 .[Minisite "Intense Summer" ´2003] Smirnoff-DIAGEO .["Tome Taxi" campaign ´2003 - inter-content] Smirnoff-DIAGEO .["Tome Taxi" campaign ´2003 - mini skyscrapper] Seda - UNILEVER .[Website header layout ´2003 - "Wine/vinhos"] Seda - UNILEVER 01 02 03 04 Card_1 Card_2 .[Minisite layout ´2003 - "Wine/vinhos"] Seda - UNILEVER 01 02 .[Website layout ´2003] Bureau Santista Magazine 01 02 03 04 05 .[Graphic Magazine Design - with Marina Siqueira ´2003] In house Design .[Website concept ´2005] Ice cream Website - Nestlè .[Website pitch ´2003 - In association with Athila Armstrong] Ford Campaign - Odometer assembly .[New website campaign ´2003] Branding - selected works .[Id collected ´2002-03] Vida, Nosso único Cabedá - Personal work .[Editorial graphic design ´2000] 
Cassiano Saldanha email or 415-205.1394 My resume (PDF version) |
